Ética e responsabilidade na publicidade de medicamentos

Um estudo sobre a exploração do corpo feminino como ferramenta de marketing na indústria farmacêutica

Abstract

Ethics and responsibility in drug advertising, with an emphasis on the exploitation of the female body by the pharmaceutical industry, is a topic of undeniable importance, transcendently marked by ramifications for society and moral principles. This study highlights the imperative of examining advertising practices that potentially compromise the integrity and representation of women. Advertising often resorts to images that can perpetuate harmful stereotypes, shaping distorted perceptions of women's health. By thoroughly analyzing the ethics underlying these advertising strategies, the research aims to foster critical reflection on their impact on society, highlighting the pressing need for stricter ethical guidelines in the promotion of pharmaceutical products. This approach not only safeguards women's rights, but also advocates for more responsible and conscious advertising.